Stephanie Kang

 

     
     
 
 

 

#basic, single-channel video, 01:23 minutes, 2014

 

Social networks and websites, like Facebook, Twitter, Instagram, and YouTube, have created a generation obsessed with the self, and with each post, the conception of self is further fabricated. We all want the "likes" for approval, the "favorites" for satisfaction. We all want to be recognized. We all want to be famous. While celebrity status was once achieved through talent and skill, the reality television phenomenon opened up the parameters of fame. And in a post-Internet culture, where everyone has the potential to be famous and upload their images online, everyone then feels the need to stand out from the crowd—to be special, an original. Thus, the greatest fear of any millennial is becoming a "basic bitch," a drone following the uninventive trends that are propelled by mass appeal. But what does it mean to be a basic bitch in a post-Internet culture, where there is no original and everything is simply a copy of a copy of a copy—a low-res JPEG or GIF? When everyone is attempting to be Internet famous and reach that goal of 1K Instagram followers, essentially no one is special. Basic-ness then becomes an inescapable cycle. "Calling all the basic bitches, there is a new announcement…WE'RE basic."